Majority of Americans Overestimate Amount of Time it Takes to Form a New Habit.

According to a survey released today by Nestlé® Pure Life® brand bottled water, the number one bottled water brand in the U.S.1, 78 percent of Americans think it takes six months or longer to form a new habit. However, experts agree that it really only takes about three to six weeks. At the same time, when asked to grade their family's healthy habits, 84 percent of respondents gave their family an average score of "B" or a "C," indicating that more can be done to achieve a healthy lifestyle.

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