This is the first of a series of three interviews with the members of the BraunPrize Jury 2007. My first partner has been Mark Breitenberg from the US. Mark is the Dean of Undergraduate Education at Art Center College of Design in Pasadena, California. He holds a PhD. in Literature and Critical Theory from the University of California and has published many articles in the fields of literary history, English literature, Shakespeare, and design education.