Trend watch: Stan Stalnaker, Founder of Hub Culture, will briefly share his insights into the future of P2P Finance, Virtual Currencies and Ven - the rise of social money.

• 12/1/09
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Managing Brands and Brand Culture in Social Media Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business

• 12/1/09
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Innovation in Banking & Finance Finroad (Financial Markets Network): Arnould Moyne, Founder & CEO

• 12/1/09
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Financial Services: How SAP launched an online community to collaborate more efficiently on International Financial Reporting Standards Marilyn Pratt - Community Evangelist & Business Process Expert Community Advocate, SAP

• 12/1/09
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Roundtable Discussion Topics: * How to accelerate the adoption of Social Media in Finance companies * How to start defining a Social Media Strategy for your company * Less about marketing, more about collaboration Participants: * Bundesverband der Deutschen Volksbanken und Raiffeisenbanken. Boris Janek, Online Marketing Manager at VR-NetWorld GmbH * Swiss Re. Wolfgang Jastrowski, Head Unite Communication and Collaboration * audience slot - Andrea Vascellari, iTive, CEO * audience slot - Angela Sara Ledda, UBS , Associate Director Online Marketing Manager * audience slot - Marc Reinhardt

• 12/1/09
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Innovation in Banking & Finance Ficoba / Fidor (Community Banking): Matthias Kröner, Founder & CEO

• 12/1/09
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The right Social Media tools Twitter, Facebook, Blogs, Social Networks – which tools should banks, insurances and other companies in the financial industry investigate. Also, costs and degrees of difficulty in adoption. Lee Bryant – CEO Headshift, part of Dachis Group

• 12/1/09
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The Impact of Social Networking on Banking & Finance How your employees are using social media today, how it is changing your company and what you should gain from it. Johannes Haus - Director Subscriptions, XING

• 12/1/09
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Social Media in the finance sector today How Zurich Financial Services Group is leveraging Social Media to enable a globally engaged organization. Deborah Hudson - Global Head of Internal Communications, Zurich Financial Services Group

• 12/1/09
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Banking: Empowering bank service representatives with better tools for client facing initiatives and CRM Christophe Langlois - Founder, Visible-Banking

• 12/1/09
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The Numbers reveal: Is Social Media/web2.0 another fad or is it here to stay? International research on the current revolutionary media trends and an outline to the new ground rules corporations now have to learn. Benedikt Köhler - Director Digital Strategy & Research, Ethority

• 12/1/09
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The ‘tribalisation’ of business. A chance to take a step back and look at the day’s presentations and discussions in the context of the wider evolution of business practices.

• 6/3/09
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Knowledge management: Security, Intellectual Property and Privacy. A key challenge for all corporations in embracing new social tools is the need to balance confidentiality, privacy and intellectual property protection against the benefits of increased openness. How can this be achieved without stifling innovation?

• 6/3/09
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Internal comms: Improving relations and efficiency. SocialText CEO Eugene Lee examines the importance of social media and enterprise 2.0 software with regards to internal communication and improving relationships with employees along with general efficiency.

• 6/3/09
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A SWOT analysis of the mobile platforms’ potential. What are the opportunities and challenges of leveraging advances in mobile communication?

• 6/3/09
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What companies can learn from politics 2.0. Obama’s leadership style ushers in a new era of dealing with stakeholder communities. How can we extrapolate those lessons to benefit the business?

• 6/3/09
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Designing twenty-first century organisations with social tools. A corporate social media pioneer looks at how we can use the lessons of Enterprise 2.0 to help structure new, more resilient and low-cost corporations able to weather the current storm.

• 6/3/09
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Community building and the art of the social. The founder of London’s thriving Social Media Cafe talks about the Zen of building communities.

• 6/3/09
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Using virals to find new customers. Insights into how to use viral campaigns to find and attract new customers, and get the message to spread to potential customers based on interest, behaviour and contextuality.

• 6/3/09
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What your community can tell you about R&D (his "SHIP IT!" concept). XING’s Chief Product Officer looks at the evolution of social media networks and the important role of user feedback in shaping future trends.

• 6/3/09
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Leading stakeholder communities. Long-time community expert and content strategist Marilyn Pratt discusses how communities are created to bring key stakeholders to the conversation. Her presentation will cover approaches to the moderator role and how enabling questions can help the conversation be more successful.

• 6/3/09
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Final Session SOMESSO London 09, discussing sociable business with opening up for wider debate. MySpace, BDO Stoy Hayward, Viceral Business, and Publicis Groupe discuss key topics in corporate social media today: 16:40: ROUNDTABLE DISCUSSION Topics: ’Confession session’: Is this all networky stuff even a good idea? Reservations about social media engagement. A corporate culture of rapid response: Real-time content creation is increasingly common. How will companies anticipate and participate in this upcoming trend? Waging guerrilla warfare against corporate IT: How can corporates become more flexible in adoption of new tools when the ‘guys in the basement’ have the power to determine what a company does? Security, ‘trusted provider’ questions, more open sharing and collaboration all create power struggles between the IT department and the rest of a company. Nurturing the evangelist: How do corporates find the heroes inside? Many companies already employ people who are adopting new tools: how can we help identify, trust and empower these evangelists? Empowering experimentation: Current IT procurement typically focuses on large, expensive deployments that can often lock companies into expensive proprietary systems. How can we encourage a shift to shorter, more ‘agile’ deployments and a more open, experimental and cost-effective IT strategy? “Fudging the ROI”: Large corporations understandably want to see cost-benefit analyses before investing in change. How can we measure and quantify the benefits of social tools? Do we even have to do this?

• 6/3/09
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Informative Trailer from our PR partner Burson Marsteller.

• 5/29/09
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Nurturing your Inner Maverick. Google pioneer and serial innovator Wesley Chan shares stories from the early development of Google Voice and Analytics: taking advantage of failure, maintaining a healthy disregard for doom-mongers, and keeping a maniacal focus on what’s important.

• 5/29/09
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Unmarketing and the ‘Webful Brand’. “If brands are to have any juice in this new online future, those that are advocating them will have to drop all the mass media shouting, and move past the ‘markets are conversations’ trivialization of the web, too. Their representatives will have to roll up their sleeves and do something, shoulder to shoulder, aspiring to make something in the world, collectively with us, not just selling us the parts.

• 5/29/09
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Leveraging Social Media In Regulated Industries. When legal or regulatory compliance departments are presented with social media opportunities the risk assessment warning lights go on. But not participating in the social media space can be as risky for brands, even those in regulated industries. Jason Falls will discuss both the challenges and the paths to implementing social connections in regulated industries.

• 5/29/09
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SOMESSO, corporate social media, corporate, social media, web 2.0, marketing, media trend, social media tools, social media strategy, social media technology, communities, corporate blogging, corporate social networking, social media, wiki, podcast,

• 4/7/09
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SOMESSO 08, Zürich, #smo08

• 4/7/09
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